AbhyaasamThe story of our name
అభ్యాసం కూసు విద్యOur name comes from the Telugu proverb “Abhyaasam Kusu Vidhya.” It reminds us that, through continuous practice, a skill becomes stronger and deeply ingrained.
నిరంతర సాధన వలన పరిపూర్ణత చేకూరును.
About us · మా గురించి
Made with love, by parents for parents.
We are Harsha, Karthik, Santosh and Mallika — Team Abhyaasam. We are building a joyful way for children to learn and use Telugu, and to feel connected to the language and culture of their families.
Why Telugu matters to us
Telugu words (పదాలు) and proverbs (సామెతలు) are heard less often in everyday conversation. We want children to discover and use them, keeping our musical language and its culture alive across generations.
How Abhyaasam began
In June 2026, childhood friends Harsha and Karthik began talking about something close to home. With children aged three and up, they shared a wish with many of their friends: to help their kids learn and use Telugu, their mother tongue.
Santosh built the first working prototype, and Harsha used it to help his daughter learn Telugu. While travelling on the Hyderabad Metro, he opened the app so she could practise tracing letters. Other passengers noticed and asked about it. Their curiosity gave the team an early sign that other families wanted this too.
That moment encouraged us to bring Abhyaasam to Telugu families around the world. Feedback from parents and children who tried the beta has helped us shape the app around how kids actually learn.
Human-made text and voice
Our team creates and fine-tunes every Telugu alphabet tracing path by hand. People curate the learning text and audio, and the voice feedback comes from recordings of real people.
We do not use AI-generated text, synthetic voices or user-facing AI algorithms in the app.
From an idea to an app
Since that first conversation, Abhyaasam has grown from an idea to a prototype, an MVP and a functional app tested by parents and children. Santosh has led its development and fine-tuned the alphabet tracing algorithm. Mallika curates the content and audio. Feedback from families continues to guide what we make next.
Meet Team Abhyaasam
Harsha
Product roadmap, parent perspective and the idea behind Abhyaasam
MBA (IIM) and 2x Founder with 15+ years of experience across strategy, product and growth.
Karthik
Story curation for Abhyaasam
3x Founder with 15+ years of IT experience across multiple cloud technologies.
Santosh
Technology, app development and Telugu letter tracing
Built Abhyaasam’s first prototype and has led its technical development, fine-tuning the Telugu letter-tracing experience for young learners.
Mallika
Learning content and audio curation
With 14+ years of IT experience, she is a proud mom to a curious, quick-learning daughter who inspires her every day.
What comes next?
We want Telugu to thrive among families around the world and welcome anyone curious about the language. We have more ideas ahead, and feedback from real users will help shape each next step.